Complex Shopify gift store design & dev

Rare Assembly

Rare Assembly disrupted the gift box market by offering design-focused products from quality brands in high-end packaging that’s fully gift-ready.

Services

DiscoveryDesignDevelopment

Product type

WebsiteEcommerce

Industry

E-CommerceRetail

Expertise

ShopifyUIUXWooCommerceWordPress

Year

2022

Rare Assembly approached Xfive with a bold challenge: to transform the way corporate clients handle bulk gifting. They needed a custom website that merged seamless user experience with the robust backend of Shopify. The goal was clear: empower businesses to create personalized gift boxes for employees and partners while managing large-scale orders effortlessly.

By integrating Shopify and WordPress, and utilizing React for a dynamic frontend, we built a tailored platform that scales with Rare Assembly’s growth. Here’s how we turned their vision into a reality.

Understanding the Challenges: Personalization Meets Scale

Corporate gifting can be complex, especially when personalization and large volumes intersect. Rare Assembly required a platform that could:

  1. Handle Bulk Orders: Simplify the process of ordering hundreds of gifts for employees across various locations.
  2. Enable Personalization: Allow users to customize gift boxes with personal messages, curated items, and tailored branding.
  3. Optimize Delivery Logistics: Schedule deliveries for specific dates, such as birthdays or corporate events.
  4. Seamlessly Integrate Systems: Combine Shopify for backend processes like payments and inventory with a user-friendly frontend for managing orders.

The project demanded deep technical expertise to unify multiple platforms and meet the unique requirements of personalized gifting at scale.

Another set of screenshots from the Rare Assembly website

Our Solution: Shopify-WordPress Integration with React Excellence

At Xfive, we approached the challenge by leveraging our expertise in Shopify integration, WordPress development, and modern frontend frameworks like React.

Shopify for Backend Operations

Shopify served as the backbone for Rare Assembly’s inventory management, payment processing, and fulfillment operations. Its robust capabilities made it the ideal choice for handling the complexity of bulk orders.

WordPress for Frontend Flexibility

We selected WordPress to power the frontend, giving Rare Assembly the ability to create a tailored, user-friendly experience. Corporate clients could manage their gifting campaigns with ease, from setting budgets to creating branded landing pages for employees.

React for Enhanced User Experience

Using React, we built a smooth and responsive interface. Users could navigate through personalized gift options, customize their orders, and complete transactions without delays or page reloads. This dynamic frontend eliminated friction, ensuring a premium user experience.

Key Features: Revolutionizing Gift Box Management

Rare Assembly’s platform stands out in the market, thanks to the custom features we developed.

1. The GiftHub for Corporate Clients

The GiftHub is a centralized portal where corporate clients can:

  • Create branded landing pages with logos, custom messages, and pre-approved gift options.
  • Manage budgets, ensuring employees stay within specified limits.
  • Offer employees the flexibility to choose from curated gift box designs tailored to their preferences.

2. Customizable Landing Pages

Each GiftHub landing page was designed for personalization. Clients could align the design with their corporate identity, ensuring a cohesive experience that reflects their brand values.

3. Bulk Order Management with Ease

Rare Assembly’s clients can upload lists of recipients via CSV, streamlining the process of handling hundreds of personalized orders. This feature reduces manual effort and improves efficiency.

4. Flexible Delivery Scheduling

Clients can schedule deliveries to align with specific events, from employee anniversaries to holiday celebrations. The system ensures gifts arrive on time, every time.

5. Shopify and WordPress Synchronization

Our team utilized Shopify APIs to seamlessly integrate backend operations with WordPress. This connection ensured accurate order processing, real-time inventory updates, and secure payment handling.

6. Premium Features for Growth

As the platform evolved, we introduced a Premium GiftHub option. This allowed businesses to prepay for a pool of gifts, making it easier to send items to contractors or partners without predefined recipient details.

A screenshot of the gift box detail screen

Designing a User-Centric Platform

From the outset, Rare Assembly prioritized a platform that was intuitive and visually appealing.

Discovery and Iteration

Our Discovery phase identified pain points in traditional corporate gifting systems. By mapping user journeys, we created a clear roadmap to address these challenges.

Custom Box Design Tool

To elevate the personalization experience, we developed a custom tool that enables users to visualize their gift box designs. From selecting items to arranging packaging, this feature made customization interactive and engaging.

Mobile Optimization

Recognizing the importance of mobile users, we ensured the platform was fully responsive. Whether on a desktop or smartphone, the experience remained seamless.

Overcoming Challenges with Agile Solutions

Every project presents unique hurdles, and Rare Assembly’s platform was no exception.

  • Evolving Requirements: As Rare Assembly’s business model expanded, new features were added to meet emerging needs. Our agile development process ensured we adapted quickly while maintaining quality.
  • Tight Timelines: With a looming gifting season, the pressure was on to deliver the platform within strict deadlines. Close collaboration with Rare Assembly allowed us to meet every milestone.
  • Budget Management: Despite an evolving scope, we adhered to the client’s budget, delivering a solution that exceeded expectations without exceeding costs.

Results: A Platform Built for Growth

The final product empowered Rare Assembly to revolutionize the corporate gifting experience.

Key Outcomes

  1. Streamlined Operations: Corporate clients can now manage large-scale gifting campaigns with minimal effort.
  2. Enhanced User Experience: A responsive and dynamic platform ensures smooth navigation and order processing.
  3. Brand Alignment: Customizable landing pages provide a unique, branded experience for every client.
  4. Scalability: The integration of Shopify, WordPress, and React creates a future-proof system that can grow alongside Rare Assembly’s business.

Why Choose Xfive for Your Custom Web Development Needs?

At Xfive, we specialize in creating tailored solutions that blend technical expertise with user-focused design. Here’s why we’re the right partner for your next project:

  • Comprehensive Expertise: From Shopify integration to WordPress development, we have the skills to tackle complex requirements.
  • User-Centric Design: We prioritize intuitive interfaces that enhance user satisfaction and drive engagement.
  • Agile Development: Our flexible approach ensures your platform evolves with your business needs.

Take Your Gifting Business to the Next Level

Ready to revolutionize your gift box business with a platform that combines Shopify’s power with WordPress flexibility? At Xfive, we deliver expert-level development tailored to your unique needs.

Contact Us Today and let’s create a solution that drives growth and delights your customers. Whether you’re managing corporate gifting or launching a unique eCommerce venture, we’re here to make your vision a reality.

The quality of the deliverables and the accessibility of the team were impressive.

Contact us 👋