The California Salmon & Steelhead Coalition

The Nature Conservancy reached out, driven by a critical need to amplify the story of the California Salmon and Steelhead Coalition. Their website had become a valuable resource but needed a fresh, accessible design to fully engage supporters, educate the public, and help protect California’s vital salmon and steelhead populations.

At Xfive, we were ready to make that vision a reality. From our first call with their team, it was clear that this project wasn’t just about creating a website; it was about supporting a movement. We understood that for The Nature Conservancy (TNC) and the Coalition, their site wasn’t just a static page—it was a call to action. They wanted every visitor to leave with a sense of urgency, a newfound understanding, and hopefully, the motivation to contribute.

Building a New Website Blueprint

We kicked off the project with a thorough consultation, diving into every detail of their existing site’s architecture. Our first priority was understanding what worked, what didn’t, and what could better reflect their goals. As we walked through each section of the old site, we visualized a more effective layout, where critical information would naturally flow, guiding users toward engaging with the cause.

To bring this vision to life, we mapped out wireframes and visual mockups. These weren’t just sketches—they were carefully crafted guides designed to capture the essence of the Coalition’s mission. Each wireframe was a step closer to creating a digital home that matched the significance of their environmental work. The Coalition team joined us every step of the way, providing invaluable feedback that helped shape the site into one that felt genuinely theirs.

Designing for Impact: Custom WordPress Website Redesign

For an organization like The Nature Conservancy, ease of use and flexibility are essential. The Coalition needed to keep their content updated without hassle, so we built a custom WordPress site that empowered them to manage the site effortlessly.

By moving from a proprietary CMS to WordPress, we gave them full control over content updates, blog posts, event details, and resources—no more waiting on developers for every small change.

The WordPress platform also allowed us to create a visually dynamic site that could grow and evolve. Every element we designed—from vibrant visuals to streamlined menus—was built to engage visitors from the moment they landed on the page.

With search engine optimization (SEO) woven into the site’s foundation, we knew this redesign would help the Coalition reach more supporters, who could then find and share the Coalition’s message far and wide.

Ongoing Support and Maintenance: Keeping Their Mission in Motion

After the site went live, our role wasn’t over. For a project like this, maintenance is crucial, ensuring the website remains not only functional but also secure and up-to-date.

We handled regular WordPress updates, security checks, and feature enhancements, all essential for keeping the Coalition’s message running smoothly and reliably.

For instance, as the Coalition grew, they needed more interactive features to engage visitors. We added new functionalities that highlighted ongoing projects, shared critical updates, and showcased conservation successes.

The Coalition could rely on their site to reflect the urgency of their mission, with every visitor able to find what they needed and take action.

A Collaborative Journey: Working Side by Side

Building a successful site goes beyond development—it’s a partnership, and for this project, collaboration was key. TNC’s team brought in experts from different branches, each with unique insights that enriched the project.

To keep everyone aligned, we used Figma for design collaboration and Basecamp to track tasks and feedback. This way, the Coalition’s team could check in on the progress, leave comments, and see how each piece was coming together.

We scheduled weekly check-ins to discuss updates, address any questions, and adjust as needed. By the time we reached the final product, everyone had played a part in bringing the website to life.

The site was no longer just a project—it had become a shared accomplishment, blending Xfive’s technical expertise with The Nature Conservancy’s passion and dedication.

Results: A Website That Amplifies the Cause

The redesigned California Salmon and Steelhead Coalition website became more than an online resource; it became a powerful tool for advocacy. With its new structure, visitors could easily learn about pressing issues, find local events, and discover ways to contribute.

The Coalition now had a digital space that could grow as their mission did, a place where new campaigns could shine and the Coalition’s story could continue evolving.

The streamlined, SEO-optimized design brought a wave of new supporters to the site, people who may not have otherwise discovered the Coalition’s work. The site’s accessibility and ease of use gave visitors a reason to stay, read, and get involved.

And for the Coalition, that meant a site that did more than inform—it empowered.

Ready to Build Your Nonprofit’s Digital Impact?

If your organization is driven by a mission as vital as The Nature Conservancy’s, you need a website that stands as a true reflection of your cause. At Xfive, we’re here to craft a digital experience that will amplify your voice, engage your audience, and drive meaningful action.

Let’s create a website together that fuels your nonprofit’s journey and resonates with those who want to make a difference.

Ready to start? Reach out to Xfive today. Together, we’ll build a digital presence that makes an impact.