Regular website maintenance is essential to keep running smoothly, safely, and optimized for most of your audience. You don’t want to lose your SE rankings or website to become slow and vulnerable. A finely tuned, adequately set up, and maintained engine performs best. The same is true for a website or a web application. But that’s not enough.
How difficult is website maintenance, how much does it cost, and how often should it be done? It would be best to do it as often as necessary, but remember that your website supports your business and does not demand constant attention.
Website maintenance services have been extensively covered in articles, blogs, and forums across the internet, so let’s focus on the key points that matter most to you. Critical activities in website maintenance include (some resources consider these part of maintenance):
Are you with us? Have you encountered the tasks mentioned above in your professional life? If yes, please continue reading. If not, feel free to skip ahead and schedule a consultation—it only gets more complex from here.
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Still with us? If you’re following along and familiar with these tasks without needing to Google them, keep reading. If you’re already feeling lost, schedule a consultation—you’ll save yourself time and confusion.
If you’ve made it this far without hesitation or searching Google to understand the tasks, congratulations—you’re a well-informed and highly skilled professional. If you’re here by accident and don’t know what this is all about, schedule a consultation to ensure you get the best service in this field.
Now that you’ve learned what needs attention and how often your website or web application requires maintenance, you understand how crucial these tasks are to keeping your website a valuable tool for your business. The big question is, which tasks can you handle without compromising your website or losing focus on your core business activities? Below is the list of tasks we talked above.
Website maintenance task list
Website Maintenance Task #1: Domain name purchasing, registration and renewal plan
Similar to business registration at the office, to start a business, we need to register a domain name and purchase a license to use it for a certain period. It is usually one year, but some service providers offer to buy the domain names for a period and automatically renew them. That is a very convenient service when you forget about renewal and your domain name expires or belongs to someone else.
Website Maintenance Task #2: Web Hosting/cloud service plan purchasing and renewal
The service hosts your online business, presented by your domain name and website. Whether you opt for a static business card-like website with your business name, service information, prices, testimonials, and the contact, or a dynamic website with a structured sitemap and content, you will need space on a hard drive in a computer that connects to a global network. These cloud services allow you to create such a website in a short time. With a notification service in place, you will get a service renewal to keep your business running online.
Website Maintenance Task #3: SSL/HTTPS certificate purchasing and renewal plan
The secret three-letter abbreviation encrypts communication between computers while it is in transit. Many sources claim it guarantees the website’s authenticity, but that is not right. A ripoff website can have an SSL certificate on its hosting and a domain name. The SSL certificate is simply something else. It is the communication encryption rather than the genuineness and authenticity guarantee. Every solid hosting provider offers a free SSL certificate and a paid one. The difference is in encryption level, renewal lifetime span, and warranty.
Website Maintenance Task #4: Email service purchasing and renewal plan
When anyone mentions an email service, Gmail, Yahoo, Hotmail, or Outlook comes to mind. These brands are associated with email services, and many users use them for daily communications. All these brands offer free versions of email services, but if you want to connect your domain name with your email service to increase the credibility of your business email, you need a paid one. Usually, it is a simple plan to set up and not too expensive.
Website Maintenance Task #5: Tech stack updates
Tech stack refers to the software technology and infrastructure backbone of the website. Web hosting companies or cloud service providers update server-side programming languages, server software, databases, and script libraries. The client-installed CMS system (WordPress) and front-end development script libraries (JavaScript libraries—React. js) depend on the client’s action and require an update. These updates will ensure that every component of your website is up-to-date, optimized, and secure.
Website Maintenance Task #6: Security
It is a set of activities that will keep your website safe from cyber attacks. There are several layers of security to implement to keep your website and online business presence secure. Including spam prevention, protection of the website from DDoS attacks and brute force attacks blocking, safeguarding the site from cross-site scripting, SSL certificate installation, website data backup, using reliable online payment gateways, and regular updates to the website.
Website Maintenance Task #7: Data backup & recovery
To protect your critical information and your website, back up your website data, including databases, files, and media. Verify the reliability of the backup system and ensure quick data recovery in case of emergencies. Optimize and clean up the DB backup, remove unnecessary data, and perform regular DB backups. A backup is a copy of your website’s content, settings, and data.
Regardless of which method you choose, what matters most is that your data is consistently backed up. For an added layer of protection, you can also consider using a VPN with the longest free trial periods so you can protect your site’s data during backups and other sensitive tasks, as well as test features like connection encryption, server security, and data privacy, helping to ensure your website remains secure and efficient.
Website Maintenance Task #8: Uptime monitoring
It is simply checking if your website is accessible to visitors. There are services available that monitor uptime and send notifications if your website is down. The importance of keeping your website up is crucial for your online presence. It is a must-have feature for your website.
Website Maintenance Task #9: User experience
UX is a set of guidelines for how your website interacts with visitors and completes the user journey. The better the UX on your website, the higher the chance of successful conversion. Focus on it. It is an overlooked aspect of your website.
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We know it as the under 2.5-second website loading time requirement. If you get there, you have won the internet, but it is all about speed nowadays. Google will rank you higher and suggest your website if it loads fast. There are many techniques to achieve that holy grail of website performance. Three critical elements play a huge role in making your website faster: image compression, cache management, and code optimization.
Website Maintenance Task #11: Accessibility
This aspect ensures that every visitor of your website feels comfortable browsing it and finding the information they are looking for, regardless of physical or mental disabilities. Your website is obliged to work for all without compromising the quality and accessibility of content.
Website Maintenance Task #12: User management
User management relates to website administration and registered website user management. It involves adding, updating, deleting, and assigning roles to website users. Only website administrators and owners are allowed to do it.
An important activity is gathering information about your visitors and traffic: where they come from, what browsers they use, what journey visitors take on your website, what activities visitors do on your website, or how long they stay on a website. Another function of analytics is gathering information about website pages, links, sitemap, keywords, and potential errors on your website. All of this information helps to maintain high-quality website content and SERP.
Website Maintenance Task #14: Content production, moderation and updates
What you want to tell your website visitors: content production, moderation, and updates are all about creating, managing, and refreshing the information on your website, so it stays engaging, accurate, and safe for everyone who visits. An important content update activity is checking and fixing broken links, which should be part of your website maintenance routine. Why it’s important to check and fix broken links found in your content? Because they hurt your website user experience, and SEO and cause the loss of potential customers.
Website Maintenance Task #15: Content SEO optimization
Content SEO optimization is about making your website content easy for search engines to understand and rank higher, which makes it easier for people to find your site when they’re searching online. Keeping your content fresh, ensuring quick load times, securing your site, and optimizing for mobile helps improve website visibility.
Website Maintenance Task #16: Social media content management
Social media content management involves planning, creating, and sharing content on social media and engaging with your audience to build a strong online presence.
Get a Free Audit for Your Website
Discover your website's potential with a free audit that calculates your Care & Growth Index (CGI) score. Our unique CGI framework evaluates five key areas critical to your website's success, providing tailored recommendations to help you grow and improve.
Regular website maintenance helps to save your time and money. Minor, frequent updates are faster and simpler to handle than waiting until there are significant issues.
Daily Website Maintenance Tasks:
Uptime monitoring
Data backup & recovery
Social media content management
Content production, moderation, and updates
Weekly Website Maintenance Tasks:
Content SEO optimization
Data backup & recovery
Security updates
Monthly Website Maintenance Tasks:
Tech stack updates
User management
Performance optimization
Analytics monitoring and analysis
Quarterly Website Maintenance Tasks:
Accessibility reviews
User experience optimization
Annual Website Maintenance Tasks:
Domain name renewal
Web hosting/cloud service renewal
SSL/HTTPS certificate renewal
If you need help explaining any of these website maintenance tasks in more detail, don’t hesitate to contact us.
