At Xfive, we support companies across various industries, yet online news publishers hold a unique place in our hearts.
At Xfive, we support companies across various industries, yet online news publishers hold a unique place in our hearts. Today, we’d like to share a story of our cooperation with two of them, Kelsey Media and New Lines Magazine.
Kelsey Media is an established magazine publisher from the UK, owning more than 30 titles, including Men’s Fitness, Stuff, Psychologies and FastCar.
On the other hand, New Lines Magazine is “a local magazine for the world,” as they call it themselves.
Those two very different online news publishers—one with a global reach and the other with a community focus—decided to trust us. We’ve been working with them under our Care and Growth plan, which includes comprehensive website maintenance, tech support, and growth-fostering services like business analytics, UX/UI research, and marketing consulting.
Here’s a look into how our expertise has helped Kelsey Media, New Lines Magazine, and publishers overall.
Having been working with multiple publishers, we understand that many of them face common challenges, such as:
But that’s just one side of the equation—on the other hand, each website is different and may require outside-the-box help. While cooperating with Kelsey Media and New Lines Magazine, we’ve learned about their unique challenges.
For Kelsey Media, it was:
We embarked on a transformative journey by enlisting the expertise of a dedicated team to oversee the maintenance and enhancement of our multisite WordPress themes. This strategic move not only involved meticulous care for our digital ecosystem but also encompassed a holistic approach, encompassing site migration, refining onboarding processes, bolstering post template enhancements, and optimizing the underlying codebase for enhanced efficiency.
– Martin Williams, Digital Technology Manager at Kelsey Media.
New Lines Magazine struggled with:
The unique and varied challenges faced by our partners called for a versatile approach. This is when the Care and Growth service came into play.
To ensure their websites were in good condition, we started by implementing regular Content Management System (CMS) and dependencies updates and conducting comprehensive quarterly audits covering performance, SEO, accessibility, security, and dead links.
The audits were followed by implementing recommendations to optimize website functionality. Regular monitoring allowed us to keep an eye on the progress and constantly look for areas to improve.
Concurrently, ongoing technical support ensured the resolution of any technical issues, saving their teams from some serious headaches. We also implemented minor tweaks based on the client’s requests.
The results were profound: the websites improved in the crucial metrics, which led to better performance, conversion rate, and higher SEO visibility. New Lines Magazine reported improvements in multiple key metrics (quote from Clutch review):
Learn more about the Care & Growth plan for Publishers
But how did we approach the individual challenges faced by New Lines Magazine and Kelsey Media? In our work with publishers, we go beyond just maintenance. By integrating services like business analysis, UX/UI audits, marketing strategy consultations, and custom development, we are able to identify and address publishers’ complex, outside-the-box needs.
Kelsey Media improvements
All the Kelsey Media news websites are powered by WordPress. We rolled up our sleeves and utilized our experience with this CMS (good news: Xfive is among the top 3 WordPress developer companies globally) to build custom plugins and themes.
To facilitate this, we developed a custom plugin that allows easy implementation and management of both free and paid listings across all their titles. Now, all the listings, payments, comments, etc., for their multiple news websites are managed from a single panel. Additionally, activating the listing feature on a new title is as easy as toggling it on. From a user perspective, this means a photographer can now list an old camera on ‘Amateur Photographer,’ or a tractor dealer can post paid ads for their machines on ‘Farm Machinery.’ This powerful tool boosts website traffic, expanding existing monetization channels such as Google Ads and display advertising, and introduces a new revenue stream through paid listings.
Customizations for New Lines Magazine
With the support of the team from various areas of expertise – UX/UI, designers, business analysts, or even translators, we implemented custom solutions for New Lines Magazine.
The introduced improvements go beyond standard development practices, as they require combining industry knowledge with expertise from multiple disciplines. Thanks to our understanding of the online news market, we are able to identify and implement solutions addressing publishers’ very specific needs.
The outcomes of our improvements have been overwhelmingly positive, leading to enhancements in digital operations and user engagement for our partners. The feedback from publishers was extremely encouraging, which can be seen in their testimonials:
Working with Xfive, we’ve managed to streamline our processes, making it easier to create and manage content, which has been a huge time saver.
– Martin Williams, Digital Technology Manager at Kelsey Media.
What truly stood out, however, was XFive’s responsiveness to our needs. They possessed an innate ability to listen keenly to our requirements, making us feel truly understood. Whenever we had questions, concerns, or new ideas to discuss, their team was always ready to engage and provide valuable insights.
– Ola Salem, Multimedia Producer at New Lines Media.
Xfive has been instrumental in not just solving our immediate challenges but also in ensuring we’re set up for success in the long run.
One of the most impressive aspects was their ability to seamlessly blend creativity with efficiency. Their designs weren’t just visually appealing; they were strategically aligned with our brand’s identity and goals. It was evident that each design element was carefully chosen to resonate with our target audience, creating a harmonious blend of aesthetics and purpose
The improvements that were delivered to Kelsey Media and New Lines Magazine were implemented as a part of our Care and Growth plan. This service is specifically designed to address the challenges faced by website owners, ensuring that both the technical and business aspects of their digital presence are optimized.
Care and Growth goes beyond website maintenance. It’s a proactive approach to keeping our partners’ websites up to the highest standards and supporting their business growth. The key pillars of this service are:
The Care and Growth plan ensures consistent website maintenance and systematic audits assessing performance, SEO, and security—key areas that impact readership and content delivery. Thanks to ongoing monitoring and improvements, websites are striving for peak performance.
With our plan, you receive comprehensive technical support, along with documentation and tips and tricks to support your editing teams and maximize your CMS potential. Consulting sessions with experts from various areas of expertise allow answering your questions and support you in creating the roadmap for the coming months.
The plan encompasses specialized services designed to support growth, including UX/UI design audits, business analysis, and strategic marketing planning. This comprehensive approach allows us to, collaboratively, overcome your complex challenges and foster your growth in the competitive media landscape.
Learn more about the Care & Growth plan for Publishers
You may have already noticed we often refer to our clients as “partners” – we believe that is exactly the right name. With Care and Growth, we become your true partners, collaborating closely to ensure your website and digital ecosystem as a whole work great for you, your editorial team, and your readers.
Our partners have emphasized that it is our personalized approach that has earned their trust.
But beyond all the technical prowess, it was the personal touch that truly left a lasting impression. XFive treated us as partners, not clients, which created a collaborative and supportive atmosphere. They took the time to understand our vision, and their enthusiasm for bringing that vision to life was palpable in every interaction.
