Introduction

Website maintenance packages are a popular tool for agencies to stay connected with their clients. For clients, these plans offer peace of mind, ensuring that their websites remain healthy and secure.

The offerings from different providers can sometimes be confusing. They often blend together with website hosting services. If you’re already paying for hosting, why should you spend a few dozen or even hundreds of dollars more?

These costs, however, bring extra value to your website. This guide will help you break down the components of website maintenance packages, compare them, and choose the right one for your needs.

Comparison in a Nutshell

Don’t have time to read the whole article? Check out the following table for an easy comparison.

19 popular website maintenance plans compared

What is Website Maintenance?

Before we dive into the comparison, let’s clarify a few terms. What exactly is website maintenance? How does it differ from website hosting?

Website hosting allows your website to exist on the internet. It stores the assets of your website, like files and images, which together make up your site.
Website maintenance adds an extra layer of services. These services ensure that your website doesn’t degrade over time.

Website hosting might include some extra functionality, like daily backups or uptime monitoring. This is where the line between hosting and basic maintenance often blurs.

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Many agencies also resell hosting. They customize their maintenance packages based on the tools available from the web hosting provider.

For example, uptime or performance monitoring tools may be part of the hosting infrastructure. So, they often show up in maintenance plans as well.

An illustration of a woman looking at a website through a large magnifying glass, depicting website maintenance.

Another scenario is when a provider has purchased an unlimited version of a plugin. Adding this plugin for each customer doesn’t cost extra. But buying it individually could be too expensive for you.

Main Characteristics of Website Maintenance Packages

As we mentioned, providers adjust their packages based on their hosting, tools, and expertise. This creates a wide variety, making it harder to compare website maintenance plans.

To simplify this, we identified some common package traits. These will help with the comparison.

Website Types

Some providers only offer WordPress maintenance. Others support various CMSs, eCommerce sites, and more.

Plan Tiers

Most providers have several plans to fit different budgets and needs. Basic plans offer essential features. Advanced plans include extra services and faster turnarounds. For example, basic plans might only have security updates. Advanced plans could also offer SEO services.

Plan Hourly Range

Lower-tier packages usually include fewer hours dedicated to website content updates. These hours typically don’t roll over to the next month.

Think of a package as a combination of automated tools and actions, along with dedicated hours for manual tasks like updating website content.

Plan Price Range

Different plan levels determine a provider’s price range. Some providers offer plans from a few dozen dollars to hundreds of dollars per month, while others venture into the thousands.

The price range gives you a basic idea of the offers available on the market. The next parameter provides a better understanding of a provider’s pricing.

Illustration of a man checking a mobile website and searching for bugs.

Plan Hourly Rate

The hourly rate within a plan is not something providers often advertise. When they do, it’s usually the price for additional website updates. We calculated this rate based on the plan price and the hours included. It is a good indicator of how expensive a provider’s website maintenance services are.

Updates

Performing all necessary updates to the underlying software of your website is a basic function of website maintenance plans. Typical examples include updates to the WordPress core and plugins. Running these updates fully automatically can be risky, as they may lead to conflicts.

Audits

Audits help identify the biggest problems on a website and determine where to focus efforts for improvement.

Common audits include:

Security
Performance
SEO

More advanced audits include:

User Experience (UX) audit
Conversion Rate audit

Reports

Reports provide a quick overview of what was done during a particular month. They can also include the outcomes of audits.

Services

Services go beyond regular updates, focusing on improving design, SEO, and other key aspects of your website.

The range of services is typically built around the agency’s expertise.

Terms

The majority of providers allow website maintenance cancellation at any time or with one month’s notice.

Support

Support determines how you communicate with the provider. Typically, it’s done via phone and email. Some providers have systems to manage requests, while others, like Xfive, provide you with a dedicated project manager.

Categorization of Website Maintenance Plans

We can divide website maintenance packages into two main categories based on the attributes discussed:

Upkeep Website Maintenance Packages: These plans focus on keeping your website healthy and stable. They handle essential tasks to ensure that everything runs smoothly.
Enhance Website Maintenance Packages: These plans aim to improve and optimize your website. They take a more proactive approach to growth and enhancement.

In practice, many agencies mix these two approaches. Their lower-tier packages focus on upkeep. The higher-tier plans combine upkeep and enhancement.

The criteria for listing a provider under one category or the other are its emphasis on one approach over the other. Some offerings aim to maintain your website’s health. Others also seek to make your website more successful.

Upkeep Website Maintenance Packages

FM Enterprise: Website maintenance packages

FM Enterprise: Website maintenance packages

Location	Pakistan
Number of employees	1
Founded	–

Website Maintenance Plans Overview

The higher FM Enterprise packages include more monthly requests and support hours, shorter turnaround times, and support for eCommerce sites. The service covers a wide variety of CMSs and eCommerce platforms.

You can get a discount with annual payment.

Website types	Various
Price range	$59 – $690
Hourly range	2 – 30 hours
Price per hour	$29 – $23
Time rollover	No
Updates	Core, Plugins
Audits	No
Services	SEO, Design
Monthly report	Yes
Support	Email & Phone
Terms	Cancel Anytime

Brilliant Digital Website Maintenance Packages

Brilliant Digital Website Maintenance Packages

Location	United Kingdom
Number of employees	2
Founded	2017

Website Maintenance Plans Overview

Brilliant Digital’s Website Maintenance packages are small, upkeep-focused plans that emphasize extra security. They’re a good choice if you don’t need major website improvements but want peace of mind.

Website types	WordPress
Price range	£69 – £87
Hourly range	0 – 0.75 hour
Price per hour	£116
Time rollover	No
Updates	Core, Plugins, Themes
Audits	Security
Services	–
Monthly report	Yes
Support	Email & Phone
Terms	30-day notice

Custom Creative Website Maintenance Packages

Custom Creative Website Maintenance Packages

Location	USA
Number of employees	11
Founded	2004

Website Maintenance Plans Overview

Simple plans with a larger hour range for more extensive content updates. Some package details and features need to be clarified with the agency.

Website types	Various
Price range	$99 – $1600
Hourly range	5- 20
Price per hour	$90 – 80
Time rollover	No
Updates	Core, Plugins
Audits	Yes
Services	Content updates
Monthly report	Yes
Support	Email & Phone
Terms	–

White Box Create WordPress Maintenance Packages

White Box Create WordPress Maintenance Packages

Location	USA
Number of employees	3
Founded	2016

Website Maintenance Plans Overview

White Box Create packages are focused on security and performance. The higher-tier plans also include small jobs and tickets. However, the main purpose of these packages is to keep your website healthy and stable rather than to make significant improvements.

Website types	WordPress
Price range	$14.99 – $199.99
Hourly range	0 – 3
Price per hour	~ $25
Time rollover	No
Updates	Core, Plugins
Audits	Yes
Services	Security, Performance
Monthly report	Yes
Support	Email, Chat & Phone
Terms	Cancel Anytime

SB Web Designs Monthly WordPress Website Maintenance Packages

SB Web Designs Monthly WordPress Website Maintenance Packages

Location	Australia
Number of employees	1
Founded	2014

Website Maintenance Plans Overview

This Australian-based offer sits between the upkeep and enhance categories, with website consulting and marketing strategy calls. The main focus is on keeping “your website working at its best.”

Website types	WordPress
Price range	$149 – $399 AUD
Hourly range	1 – 4
Price per hour	$149 – $100 AUD
Time rollover	No
Updates	Core, Plugins
Audits	Yes
Services	Security, Performance, Marketing strategy
Monthly report	Yes
Support	Email & Phone
Terms	Cancel Anytime

Prime Digital Website Management Services

Prime Digital Website Management Services

Location	United Kingdom
Number of employees	1
Founded	2014

Website Maintenance Plans Overview

This offer is very similar to the previous one. Although it promotes extra services like marketing and design, the default hourly range likely doesn’t allow for significant improvements.

Website types	WordPress, WooCommerce, Shopify
Price range	£60 – £250
Hourly range	1 – 4
Price per hour	£60
Time rollover	No
Updates	Core, Plugins
Audits	Yes
Services	Security, Performance, Content, Marketing, Design
Monthly report	Yes
Support	Email & Phone
Terms	Cancel Anytime

WP Buffs WordPress Care Plans & Maintenance Packages

WP Buffs WordPress Care Plans & Maintenance Packages

Location	USA & Philippines
Number of employees	11
Founded	2016

Website Maintenance Plans Overview

As the name suggests, WP Buffs focus on WordPress websites. They offer a wide range of monitoring and optimization features for them.

Website types	WordPress
Price range	$79 – $447
Hourly range	Unlimited edits
Price per hour	–
Time rollover	–
Updates	Core, Plugins
Audits	Yes
Services	Security, Performance, Monitoring
Monthly report	Yes
Support	Email & Phone
Terms	Cancel Anytime

Aarav Infotech Customized Website Packages

Aarav Infotech Customized Website Packages

Location	India
Number of employees	45
Founded	2010

Website Maintenance Plans Overview

Aarav Infotech doesn’t list their package prices upfront, but they start at $69 per month. The packages focus on various, mostly technical tasks related to website maintenance.

Website types	Various
Price range	from $69
Hourly range	–
Price per hour	–
Time rollover	–
Updates	Core, Plugins
Audits	Yes
Services	Security, Performance, Monitoring
Monthly report	Yes
Support	Email & Phone
Terms	Cancel Anytime

Globemrk Digital Studio Website Maintenance & Support

Globemrk Digital Studio Website Maintenance & Support

Location	Netherlands
Number of employees	1
Founded	2006

Website Maintenance Plans Overview

This is an offer from a small digital marketing agency that covers basic website maintenance tasks. The higher plans also include a small number of hours that can be used for additional needs.

Website types	Various
Price range	€50 – €190
Hourly range	0 – 4 hours
Price per hour	~ €40
Time rollover	No
Updates	Core, Plugins
Audits	Yes
Services	Security, Performance, SEO
Monthly report	No
Support	Email & Phone
Terms	Cancel Anytime

Enhance Website Maintenance Packages

Xfive Care & Growth Website Maintenance Packages

Xfive Care & Growth Website Maintenance Packages

Location	Poland
Number of employees	44
Founded	2006

Website Maintenance Plans Overview

Care & Growth plans are Xfive’s own take on website maintenance packages, with a strong emphasis on making websites more successful.

Our Standard care plan is ideal for website and e-commerce owners who need essential maintenance and support for smooth operation. It offers instant updates, regular audits, and expert support in technology, design, and marketing to maintain a healthy digital presence.

Our Advanced growth plan is perfect for those looking to both maintain and grow their business. It includes all the features of the Standard care plan, plus advanced strategies like UX/UI audits, in-depth SEO analysis, and marketing consulting to maximize visibility and drive growth.

Contact us for more information.

Website types	Various
Price range	$900 – $2700
Hourly range	10 – 30
Price per hour	$90
Time rollover	1 month
Updates	Core, Plugins
Audits	Performance, Security, SEO, UX, Conversion
Services	Performance, Security, SEO, UX, Conversion, Marketing, Business Analysis
Monthly report	Yes
Support	Dedicated Project Manager
Terms	Cancel Anytime

Studio Barn Creative: Website Maintenance Plans

Studio Barn Creative: Website Maintenance Plans

Location	South Carolina, USA
Number of employees	3
Founded	2010

Website Maintenance Plans Overview

Studio Barn Creative focuses on WordPress website maintenance. Their higher packages support eCommerce sites (likely WooCommerce) and have priority website support. They provide a detailed website care report.

Website types	WordPress, Ecommerce
Price range	$65 – $200 – Custom
Hourly range	0.5 – 2 hours
Price per hour	$125 – $100
Time rollover	No
Updates	Core, Plugins
Audits	Security, Performance, SEO
Services	Security, Performance, SEO
Monthly report	Yes
Support	Email & Phone
Terms	Cancel Anytime

Authentic Web Solutions: Web Care Plans

Location	New Mexico, USA
Number of employees	3
Founded	2000

Website Maintenance Plans Overview

Authentic Web Solutions offers one of the most elaborate website maintenance services. Customers benefit from shared plugin licenses. The middle plan includes advanced integration support. The top plan also assists with digital marketing planning and implementation.

Website types	WordPress
Price range	$249 – $1,299
Hourly range	1 – 10 hours
Price per hour	$249 – $129
Time rollover	No
Updates	Core, Plugins
Audits	Performance, Security, SEO
Services	Performance, Security, Design, Digital Marketing
Monthly report	Yes
Support	Email & Phone
Terms	Cancel Anytime

On The Map: Website Maintenance Packages For Small Businesses

On The Map: Website Maintenance Packages For Small Businesses

Location	Florida, USA
Number of employees	89
Founded	2009

Website Maintenance Plans Overview

On The Map agency offers website maintenance plans that are more focused on SEO and content creation. Their offer differs from typical maintenance packages, which is why we don’t list all the usual characteristics.

Website types	Various
Price range	$195 – 795
Hourly range	–
Price per hour	–
Time rollover	No
Updates	Core, Plugins
Audits	No
Services	SEO, Content Creation
Monthly report	No
Support	–
Terms	–

Emily Journey & Associates Website Maintenance Service Plans

Emily Journey & Associates Website Maintenance Service Plans

Location	Ohio, USA
Number of employees	8
Founded	2012

Website Maintenance Plans Overview

Emily Journey & Associates takes a different approach than most competitors on this list. They don’t advertise package details but instead emphasize the uniqueness of their professional approach. It’s likely that each client receives a customized plan.

Website types	WordPress
Price range	–
Hourly range	–
Price per hour	Higher-priced
Time rollover	No
Updates	Core, Plugins
Audits	–
Services	SEO, Design, Content, Email Marketing, Training
Monthly report	–
Support	Dedicated website manager
Terms	–

Toast Design Website Maintenance Plans

Location	United Kingdom
Number of employees	14
Founded	1997

Website Maintenance Plans Overview

Toast Design is a typical representative of the “Enhance” category in website maintenance. You can use the time included in the plan for anything—design, development, and more. The higher-tier plans also offer faster response times, access to premium plugins, and more frequent reports and audits.

Website types	Various
Price range	£40 – £500 – Custom
Hourly range	40 – 500 minutes
Price per hour	£60
Time rollover	No
Updates	Core, Plugins
Audits	Yes
Services	SEO, Design, Content, Social Media, Digital Marketing
Monthly report	Yes
Support	Email & Phone
Terms	Cancel Anytime, One month’s notice

ALT Agency Website Maintenance Packages and Management

ALT Agency Website Maintenance Packages and Management

Location	United Kingdom
Number of employees	11
Founded	2006

Website Maintenance Plans Overview

This UK-based agency’s website maintenance packages offer a larger than average range of monthly hours. This makes them suitable for websites that need more frequent updates. Additionally, there is a 3-month time rollover.

Website types	Various
Price range	£475 – £950 + VAT
Hourly range	5 – 10
Price per hour	£95 – £60 + VAT
Time rollover	Up to 3 months
Updates	Core, Plugins
Audits	Yes
Services	Security, SEO, Performance, Design
Monthly report	Yes
Support	Email & Phone
Terms	Cancel Anytime

Vosco Monthly Website Maintenance Packages

Vosco Monthly Website Maintenance Packages

Location	India
Number of employees	42
Founded	2009

Vosco Website Maintenance Plans Overview

Vosco offers comprehensive website maintenance at a good price. It is one of the few providers that mentions accessibility fixes.

Website types	Various
Price range	$90 – $600
Hourly range	5 – 40
Price per hour	$18 – $15
Time rollover	No
Updates	Core, Plugins
Audits	Yes
Services	Security, SEO, Performance, Design, Content, Accessibility
Monthly report	Yes
Support	Email & Phone
Terms	Cancel Anytime

Happy by Design Website Maintenance Packages

Happy by Design Website Maintenance Packages

Location	United Kingdom
Number of employees	2
Founded	2016

Website Maintenance Plans Overview

These plans include strategy calls to discuss website opportunities, placing them in the enhance category. Another key feature is homepage visual monitoring. This likely refers to visual regression testing, which detects unplanned changes to the website design caused by errors or hacks.

Website types	WordPress
Price range	£87 – £224
Hourly range	1 – 5
Price per hour	£87 – £45
Time rollover	No
Updates	Core, Plugins
Audits	Yes
Services	Security, Performance, SEO
Monthly report	Yes
Support	Email & Phone
Terms	Cancel Anytime

Pasionates Website Maintenance Packages

Location	United Kingdom
Number of employees	15
Founded	2019

Website Maintenance Plans Overview

These website maintenance packages are on the more expensive side. They allow unused hours to roll over, and you get a dedicated project manager to handle your requests.

Website types	Various
Price range	£99 – £1,099
Hourly range	0 – 10
Price per hour	£100
Time rollover	Yes
Updates	Core, Plugins
Audits	Yes
Services	Security, Performance, SEO, Design
Monthly report	Yes
Support	Project manager
Terms	Cancel Anytime

Conclusion

Almost every website needs constant maintenance; otherwise, it starts to degrade. This isn’t just due to outdated software but also because of regular editorial activities like adding new content.

As a result, you may encounter performance and security issues or lose track of key metrics. At a minimum, we recommend starting with an upkeep-style website maintenance plan.

If your website is older and nearing the end of its life cycle (typically 3–4 years), it might be wise to invest in an enhanced plan. This will help you address bigger issues and test ideas for an eventual redesign.

If you need to discuss your website maintenance needs, don’t hesitate to contact us for a free consultation.

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